This year’s NFL playoff season has seen a big winner in Wiz Khalifa, the rapper whose Steelers anthem “Black & Yellow” has now hit 24 million views on YouTube and has inspired knockoffs for the Jets, the Bears and the Packers.
Khalifa, a Pittsburgh resident and Steelers fan, released “Black & Yellow” on YouTube in October. The video shows him in Pittsburgh at one point, waving the Terrible Towel. Even though the lyrics [uncensored lyrics NSFW] don’t appear to make an overt reference to the Steelers (aside from mentioning the team colors), Khalifa told MTV that he wanted the song to be the team’s anthem.
As the Steelers have ascended in the NFL playoffs, so has the song. According to YouTube Trends, the video has been getting steadily more views throughout the past two months and is now getting about 375,000 a day.
The anthem has also inspired inevitable knockoffs, including the Jets’ “Green & White” (45,000 views), the Bears’ “Blue & Orange” (16,000) and two Green & Yellow tributes for the Packers (45,000 each). The song has also spawned “White & Purple,” in which none other than Tom Hanks’s son, going by the name “Chet Haze,” raps on behalf of Northwestern University.
Other hot videos this NFL season include “Rex’s Gang Green” by The Fox Experience (ft. Sean Henry) for the Jets, which has received 102,000 views and “Bearin Down Da Song” for the Bears (15,000 views.)
As Robert Stecklow, director of advertising and media for the NFL noted earlier this month in an interview with Mashable, fans are increasingly filming themselves watching NFL games. It seems that a YouTube rap is becoming another fan tradition this year.